By Anupama Prakash, Founder
The night of the Masti 4 movie launch is going to stay with me for a very long time. As the founder of Kaccha Lemmon Productions, I have spent years behind the camera, in edit suites and on recce calls, but this evening was about something slightly different. We were not the makers of the film. We stepped in as sponsor and event partner, curating the on-ground experience for a Bollywood movie launch event that brought real fans, real laughter and real chaos into one buzzing space.
Our banner was at the heart of a Kaccha Lemmon Productions event that celebrated a franchise people genuinely love. The brief was clear: make it a warm, high-energy movie launch celebration where the cast feels welcomed, the audience feels seen and every frame works for future content.
Why we chose to sponsor the Masti 4 event
When the opportunity came up to support the Masti 4 promotion as an event sponsor, it felt like a natural fit. The film stands for humour, friendship and a slightly mad kind of honesty. Those values sit very close to what we want our film production house events to feel like.
So Kaccha Lemmon Productions hosts Masti 4 not as producer, but as a partner who understands how crucial a good on-ground experience is in a crowded landscape of film promotion event India wide. For us, this was a chance to show what our team can do in movie promotion partnerships – from planning the fan flow to shaping the stage moments that would later live online.
The event now proudly sits among Kaccha Lemmon Productions latest events, and it tells its own story about how we see live Bollywood experiences growing in the coming years.
A Bollywood event in Mumbai with familiar faces and fresh energy
On the day of the launch, you could feel that it was going to be a proper Bollywood event in Mumbai. As guests arrived, you could spot long-time fans of the franchise, younger viewers who discovered it on streaming, and media teams ready to cover the next big update for Bollywood entertainment news pages.
The atmosphere shifted the moment the cast walked in. When people realised they were about to see Vivek Oberoi Masti 4 and Aftab Shivdasani Masti 4 moments live, the noise level went up instantly. Phones were out, cameras were lifted and that familiar, nostalgic excitement rippled across the room.
Watching this from the side of the stage, I felt grateful. This was a star-studded Bollywood event, yes, but at its core it was a room full of people who had come to laugh with the actors they had watched for years. The Masti 4 cast event felt honest and unfiltered. The jokes were easy, the energy was playful and the bond between the stars and their audience was very clear.
Designing a true celebrity fan interaction event
As a sponsor, our focus was on making the evening feel like a genuine celebrity fan interaction event, not just a formal call sheet appearance. Fans had travelled, dressed up and brought their expectations with them. They deserved more than a quick wave and a rushed photograph.
So the event flow gave room for interaction – short chats with the audience, questions, laughter, selfies and those small, unscripted moments that later turn into the most shared clips. These are the pieces that now stand out in the highlights from Masti 4 movie release celebration across social feeds and coverage.
From where I stood, the most rewarding part was seeing the cast react to the crowd’s warmth. Every cheer, every chant and every request for “one more photo” reminded them how loved their work is. This, to me, is the real value of a movie release celebration, it brings film and audience into the same frame.
Behind the lens: capturing a Kaccha Lemmon Productions sponsor event
A big part of our promise for any Kaccha Lemmon Productions Bollywood events is strong visual storytelling. This night was no different. Our crew planned for Bollywood event photography & videography that would match the pace of the evening, from red-carpet arrivals to candid backstage moments.
We knew that Bollywood celebrities at Kaccha Lemmon Productions event would generate wide interest, so we worked to create sharp, well-framed, high-quality assets that could be used across platforms. Every smile between fans and stars, every group shot with the Masti 4 cast, every candid laugh with Vivek Oberoi and Aftab Shivdasani was captured with intent.
These visuals feed not only into current Bollywood entertainment news cycles but also into long-term brand recall for both the film and our production house. For a company that deals with film launch management and celebrity event management India wide, this event has become a strong reference point.
What this event means for Kaccha Lemmon Productions
The Masti 4 movie launch was never just about one night on the calendar. For our team, it was a chance to prove that a Kaccha Lemmon Productions sponsor event can stand shoulder to shoulder with larger, long-established film industry events.
We are growing a portfolio where movie release events organised in India by our banner are remembered for heart, detail and genuine fan focus. This specific event by Kaccha Lemmon Productions showed how a sponsor can shape the tone and experience of a Bollywood celebrity appearance without overshadowing the film itself. The story and the stars stay centre stage; the event design simply supports them in the best possible way.
As founder, I see this night as a promise to ourselves: to keep creating Kaccha Lemmon Productions events that are warm, well-managed and rooted in what audiences actually want. Whether we are building full-scale film production house events or partnering on movie promotion partnerships, that commitment will stay.
Walking out after the last photograph was taken and the final fans had said their goodbyes, I felt proud of my team and grateful to the cast and crew of Masti 4 for trusting us with this chapter of their journey. If the laughter echoing in the venue and the buzz across social media are any indication, this film promotion event India audiences just witnessed is only the beginning of many more memories we plan to create with them.
Anupama Prakash
Founder, Kaccha Lemmon Productions